Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
Insight
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...
Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA).
Ebullient, c...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call...
Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are a...
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Better Demand Generation Marries Data And Content
I’ve talked before about how big data is driving content marketing . And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But... -
Innovation in B2B Media: The power of partnership
The law of innovation described by Bill Joy (co-founder of Sun Microsystems) is that “innovation will occur”, and its corollary, “that it will occur elsewhere”. In principal, therefore, strategy should embrace both the innovators who will... -
Brand Finance: The Most Valuable Investment Banking Brands
There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand. For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specific... -
Brand Finance: Most Valuable Asset Management Brands
There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand. For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specif... -
The Critical Ingredients Of Effective Demand Generation
Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for... -
What does B2B retargeting mean?
With 67% of the B2B buying process taking place online, buying signals on your website are not something you can afford to miss. You need the ability to tune in to these signals and then reach out, ensuring those interested prospects stay engage... -
The Top 8 Social Networks For Business
Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, a... -
10 email best practices to remember
Email marketing has always been one of the most important weapons in the B2B marketer’s arsenal. It is estimated that over 122 billion emails are sent every hour, and 68 percent of marketers say that email marketing is vital to their business. E... -
LinkedIn: The lean, mean content marketing machine!
LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the... -
The Thrill of Intent and the Agony of Delete:
Knowing when and how to reach out to prospects is a basic necessity of any kind of marketing, but in the B2B world, it is even more crucial to reach out to your customers and prospects when they are ready to hear from you. If not, your com...