Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
Insight
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...
Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA).
Ebullient, c...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call...
Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are a...
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A Manifesto for B2B Communicators
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up with very... -
How to be a B2B Game Changer
While B2B is often slow to adopt to digital, there's a need for B2B marketing leaders to embrace change by creating a culture of test and learn and surround themselves with people with the right entrepreneurial attitude, as sometimes incremental... -
Tips for B2B customer satisfaction research
Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. -
The Potential for New Digital Metrics for Global Media
The tablet has powerful implications for the storytelling and reporting that readers value, and for the advertising they embrace as part of their magazine experience. Tablet technology is creating an incredible opportunity for magazine media to... -
3 Ways that B2B companies can maximise Instagram
As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. -
Parlez-vous B2B?
The dangers of using jargon in your marketing -
McKinsey: why most B2B marketing messages fail to move the customer
Recent research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. The results make compelling reading for any B2B organisatio... -
What Does Twitter’s IPO Mean for B2B Communicators?
Three important things B2B communicators need to keep an eye on in the next year in respect to Twitter. -
Wolters Kluwer Sees 68% Boost in Overall Engagement With Tablet Editions Added to Mix
Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business. -
Reinventing the B2B Media Business Model
The 39 th FIPP World Congress brought together over 700 media professionals from around the world to share innovation and insight into the continued challenge for media owners to re-invent their business model.