By Michael Toedman, Managing Director B2B Syndicate Monday 12 January 2015
Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...

  • A Manifesto for B2B Communicators

    By Allan Schoenberg, Executive Director, Corporate Communications, CME Group CME Group Thursday 24 October 2013
    A  manifesto  should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up with very...
  • How to be a B2B Game Changer

    By Hanne Tuomisto-Inch, Industry Head B2B Google Thursday 24 October 2013
    While B2B is often slow to adopt to digital, there's a need for B2B marketing leaders to embrace change by creating a culture of test and learn and surround themselves with people with the right entrepreneurial attitude, as sometimes incremental...
  • Tips for B2B customer satisfaction research

    By Andrew Daglish, Director Circle Research Tuesday 22 October 2013
    Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research.
  • The Potential for New Digital Metrics for Global Media

    By Glenn Hansen, President & CEO BPA Worldwide Tuesday 15 October 2013
    The tablet has powerful implications for the storytelling and reporting that readers value, and for the advertising they embrace as part of their magazine experience. Tablet technology is creating an incredible opportunity for magazine media to...
  • 3 Ways that B2B companies can maximise Instagram

    By Immediate Future, Immediate Future Blog Monday 14 October 2013
    As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos.
  • Parlez-vous B2B?

    By Earnest, (Earnest Blog) Thursday 10 October 2013
    The dangers of using jargon in your marketing
  • McKinsey: why most B2B marketing messages fail to move the customer

    By Bob Apollo, Chief Disruption Officer Inflexion-Point Tuesday 08 October 2013
    Recent research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. The results make compelling reading for any B2B organisatio...
  • What Does Twitter’s IPO Mean for B2B Communicators?

    By Allan Schoenberg, Executive Director, Corporate Communications, CME Group CME Group Thursday 03 October 2013
    Three important things B2B communicators need to keep an eye on in the next year in respect to Twitter.
  • Wolters Kluwer Sees 68% Boost in Overall Engagement With Tablet Editions Added to Mix

    By Adobe Digital Publishing Suite Team, Adobe Thursday 03 October 2013
    Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business.
  • Reinventing the B2B Media Business Model

    By Michael Toedman, Managing Director B2B Syndicate Monday 30 September 2013
    The 39 th FIPP World Congress brought together over 700 media professionals from around the world to share innovation and insight into the continued challenge for media owners to re-invent their business model.