Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
Insight
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...
Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA).
Ebullient, c...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call...
Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are a...
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Innovation in B2B Media
B2B Syndicate connected with John Wilpers, Senior Director from Innovation Media Consulting after his presentation at the 39 th FIPP World Congress last week, to discuss trends and examples of B2B media innovation. -
The B2B skunkwork project : Why B2B marketing needs a touch of innovation
A fascinating study of 400 top marketers by Forrester revealed a worrying state of affairs for marketing departments at large. -
Webinars Place in the B2B Marketing Mix
Are webinars a good lead generation tool and, if so, where do they fit in the overall B2B marketing mix? As with most things, the answer to this is – it depends. Once you’ve decided that webinars as a tactic belong in your mix for th... -
The B2B marketer’s world is changing
It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono. -
What Are Your Future B2B Digital Media Plans?
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report foc... -
Putting the Bid into B2B
Insight from the head of VivaKi on programmatic buying and RTB for B2B -
2013 B2B Summit - B2B Marketing
Takeaway's from B2B Marketing's 2013 B2B Summit from Earnest -
Small data, big impact
IDM’s flagship B2B marketing event (this year entitled ‘Engage’) is always one to check out. Over the years there’s been some cracking speakers, and plenty of good debate about where the industry’s going - Chris Wilson provides his perspective o... -
Can B2B Brands Inspire
When you think of five brands that inspire you which names come to mind? Now, how many of you thought of a least two companies that are B2B brands? When we think of brands that inspire us we may opt to only think of personal or B2C brands becaus... -
What does brand trust mean in 2013?
In the age of the Internet, brand trust has had to expand its terms. In addition to transparency, accuracy, and reliability, it’s important that brands add privacy and protection to the list of trust-building elements. Especially when it c...