By Michael Toedman, Managing Director B2B Syndicate Monday 12 January 2015
Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...

  • Research on B2B Content Marketing

    By Andrew Daglish, Director Circle Research Wednesday 05 June 2013
    Content marketing works.  Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply d...
  • The 2013 B2B marketing department – survey results

    By Lawrence Mitchell, Marketing Director, RBI Reed Business Information Wednesday 05 June 2013
    If you’re wondering how B2B marketers spend their time and what their key challenges are, take a look at this infographic from the latest IDM B2B marketing skills survey which sought the opinions of B2B marketers across all industries in th...
  • 7 Prescriptions for Aligning B2B Marketing, Selling and Buying

    By Bob Apollo, Chief Disruption Officer Inflexion-Point Tuesday 04 June 2013
    The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening address, the speakers were insightful and the audience was engaged and lively. I was able to make a modest contribution to the...
  • Why is Customer Experience Management (CXM) SO important?

    By Debbie Williams, MD & Principal Consultant Smart B2B Marketing Tuesday 30 April 2013
    In an age when customers have access to vast amounts of data about your company and your competitors, Customer Experience is fast becoming the only real sustainable source of competitive advantage.  In fact, creating a positive and consiste...
  • Seven Predictions for B2B Marketing in 2013

    By James Weatherill , Head of B2B Mindshare Wednesday 09 January 2013
    Mindshare's predictions on the year to come in B2B
  • B2B Social Media Strategy Developments in 2013

    By Joel Davis, Chief Executive agency:2 Friday 30 November 2012
    Many B2B brands are still playing catch up to consumer brands with the sophisticated use of social media. Traditionally B2B brands believed that if they were not selling a service directly to consumers social media had little worth. However, it...
  • Vital Statistics for B2B Marketers - Inbound vs. Outbound

    By Chris Wilson, Managing Director Earnest Agency Friday 16 November 2012
    A great collection of data points on trends in B2B
  • B2B Mobile

    By Rob Thurner, Mobile Consultant, Author, Trainer, Speaker at Burner Mobile Sunday 11 November 2012
    Are businesses prepared for the mobile revolution?
  • Business People are Social Too

    By Xabier Ormazabal, Director, Product Marketing EMEA Salesforce Thursday 01 November 2012
    Implementing and executing a social media strategy for your business-to-business organisation, large or small, is no easy task. Selling the latest gadget, pair of coloured jeans or a video game can seem much more exciting than selling IT in...
  • Brand Purpose and Motorola

    By Michael Toedman, Managing Director B2B Syndicate Thursday 18 October 2012
    Eduardo is CMO for Motorola Solutions, a B2B business which provides business and mission-critical communication products and services to enterprises and governments. This 84 year old business was created when Motorola split the company into Mot...