Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
Insight
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...
Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA).
Ebullient, c...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call...
Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are a...
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Research on B2B Content Marketing
Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply d... -
The 2013 B2B marketing department – survey results
If you’re wondering how B2B marketers spend their time and what their key challenges are, take a look at this infographic from the latest IDM B2B marketing skills survey which sought the opinions of B2B marketers across all industries in th... -
7 Prescriptions for Aligning B2B Marketing, Selling and Buying
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening address, the speakers were insightful and the audience was engaged and lively. I was able to make a modest contribution to the... -
Why is Customer Experience Management (CXM) SO important?
In an age when customers have access to vast amounts of data about your company and your competitors, Customer Experience is fast becoming the only real sustainable source of competitive advantage. In fact, creating a positive and consiste... -
Seven Predictions for B2B Marketing in 2013
Mindshare's predictions on the year to come in B2B -
B2B Social Media Strategy Developments in 2013
Many B2B brands are still playing catch up to consumer brands with the sophisticated use of social media. Traditionally B2B brands believed that if they were not selling a service directly to consumers social media had little worth. However, it... -
Vital Statistics for B2B Marketers - Inbound vs. Outbound
A great collection of data points on trends in B2B -
B2B Mobile
Are businesses prepared for the mobile revolution? -
Business People are Social Too
Implementing and executing a social media strategy for your business-to-business organisation, large or small, is no easy task. Selling the latest gadget, pair of coloured jeans or a video game can seem much more exciting than selling IT in... -
Brand Purpose and Motorola
Eduardo is CMO for Motorola Solutions, a B2B business which provides business and mission-critical communication products and services to enterprises and governments. This 84 year old business was created when Motorola split the company into Mot...