Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios.
Insight
If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive...
Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA).
Ebullient, c...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call...
Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are a...
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Welcome to B2B Syndicate
B2B Syndicate is a global platform for marketing and media professionals working in B2B and vertical industries, featuring the best and brightest minds in B2B. -
Data – it’s big, it’s scary and it’s yours (if you want it)
Data can be numbers, text, video or any form of content, but while data can be anything, Big Data is everything. The old school view of data was as lots of ones and zeros, or numbers on a spreadsheet. Yes, it is true, but the true value of data... -
Are You Providing What Media Buyers Need?
Now is the time to offer standardized circulation data