90% of B2B companies believe marketing should contribute more to their enterprise
The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field.
Threats to the status quo exist at every level of business, but marketing has evolved faster and more dramatically than other parts of the enterprise because it is outward facing, and has to interact with and understand customers on many levels.
This has led to an increasing capacity for flexibility within marketing, largely because it is the only part of the business in a position to respond to the vacuum created as the realities of selling in the digital age pull away from the outdated beliefs most companies have about their fundamental relationship with their customers and markets.
This is why 90% of companies responding to the new Econsultancy/Sparks Grove report, The Reinvention of B2B Marketing , believe that marketing can contribute more to their enterprise.
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