B-to-B Marketers, Readers Don't See Eye-to-Eye on Value of Print

ABM has released a market report that aims to quantify the core tenet of b-to-b media: Connecting buyers and sellers. As the media market continues to fracture across different content platforms and access preferences change among readers, marketers are adjusting their spend accordingly. In its wide-ranging survey, ABM looks at those two core aspects—how readers are accessing b-to-b content and how marketers are valuing the various platforms.   Folio's perspective on the new ABM report on how marketing spend is shifting from print faster than readers.

To see the full report go to: Folio
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