B-to-B Marketers, Readers Don't See Eye-to-Eye on Value of Print
ABM has released a market report that aims to quantify the core tenet of b-to-b media: Connecting buyers and sellers. As the media market continues to fracture across different content platforms and access preferences change among readers, marketers are adjusting their spend accordingly. In its wide-ranging survey, ABM looks at those two core aspects—how readers are accessing b-to-b content and how marketers are valuing the various platforms. Folio's perspective on the new ABM report on how marketing spend is shifting from print faster than readers.
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