B2B Marketers Expect a Bump in Ad Budgets in the Next Year
Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM) , a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same. Only 9% indicated they had decreased at all - further analysis from eMarketer.
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