B2B Marketers Expect a Bump in Ad Budgets in the Next Year

Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM) , a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same. Only 9% indicated they had decreased at all - further analysis from eMarketer.

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eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available.

Tags: B2B B2B, Marketing Marketing, Media Media