B2B Marketing 101: A/B Testing

By its definition, A/B testing is a test designed to compare two versions of a marketing piece (web page, email, etc.) to determine which version performs better. Multivariate testing is a process by which more than one component of a website is tested at the same time. You can think of Multivariate testing as multiple A/B tests running on the same piece of content at the same time.  Uri Bar-Joseph provides an introduction here for B2B marketers.

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