B2B Marketing Budgets Set to Rise 6% in 2014: Forrester
Marketing budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels.
The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will eek back up to 4% of company revenue in 2014. That's still less than the 5% to 10% many companies had in place before the 2008 recession, but an improvement over the 2.5% Forrester reported two years ago.
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