Best Practices for B2B Content Marketing With Video
Content is still king. Today's marketers cite content marketing as their top focus, ahead of search engine optimization (SEO), email, and even social media, according to Copy Press's State of Content Marketing report . As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics like video.
B2B Video: Great ROI, but Hard to Execute
When it comes to return on investment (ROI), the majority of marketers say video and featured articles drive the best return . But video is also the tactic that the highest percentage of marketers (49.8 percent) described as "difficult to create." Why?
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