Buyersphere 2015

The Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is available for you to download now!

By analysing the motivations behind supplier choices we aim to uncover the behaviours that characterise the B2B buying process. We asked direct questions of seasoned B2B buyers and got some fascinating answers, all detailing what they actually did in preparing for a recent large business purchase (qualified as over £20k).

• Who was involved in the purchase?
• What information did they seek?
• From whom? And in what format?
• Did they use social media?
• And – revealingly – what were the marketing traits of the successful suppliers that made them ultimately preferable to the also-rans? 

The recent survey was conducted in December 2014 and comes to you hot off the presses. It includes all the graphs in mind-boggling detail, along with highlights and extra commentary sections where we ask the question: "What does it all mean?" Together it is essential reading for B2B marketers, whether you want to stay abreast of the latest trends in B2B buyer behaviour, or simply if you need a few charts to illustrate your point in your next presentation to the boss.

This post was originally published on the Base One blog where you can download the 2015 Buyersphere and see more from the Base One team.