Digital circulation continues to grow for media owners

Digital circulation continues to grow for media owners

Digital circulation continues to draw the attention of consumer and b-to-b media owners as nearly 35% of the titles audited by BPA Worldwide are now reporting electronic editions, according to an analysis of audience data for the six-month period ended June 30, 2013.

BPA print titles (b-to-b and consumer) that reported digital circulation for the June 2013 cycle numbered 521, a count that remained steady compared to the December 2012 reporting period. However, digital now accounts for about 23.5% of all total qualified circulation, up from 22% six months ago.

Publications reporting the largest total digital audience were Chief Executive China, which averaged 340,017 digital copies per issue for the six-month period, a 3% increase over the December 2012 reporting period. Other titles high on BPA’s list in terms of total average digital circulation included PM Network with an average of 332,342 digital copies (+7.4%); IEEE Spectrum with 116,868 copies (+107.2%); and T.H.E. Journal with 79,367 copies (-21.6%).

As a percentage of total qualified circulation, The Journal, Campus Technology and IEEE Communications all reported 100% digital subscribers. Following closely, Renewable Energy World reported a total circulation with 97.5% digital, while Public Safety Communications reported a total circulation with 93.5% digital; Engineering Inc. with 92.3% digital; and Pharmaceutical Engineering with 89.8% digital.