How Asset International uses events to drive integrated sales
Events are one of, if not the single biggest, business line for most b-to-b publishers. However, events are often managed completely separately from a publisher’s other assets, including sponsorship sales. At the upcoming Information Industry Summit – the first to be co-programmed by ABM and parent organization SIIA – Michael Garity, Asset International’s VP of global event strategy and business development, shares how the company stopped leaving money on the table by identifying event sponsor needs and meeting those needs through its integrated media offerings. Here, Garity offers a preview of how Asset International is combining event sponsorships and integrated media sales.
ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.