How B2B Marketers Use Social Media: New Research

Do you primarily market to other businesses?

Are you wondering, “How does social media work differently for B2B businesses?”

In the 2012 Social Media Marketing Industry Report , Mike Stelzner asked marketers how they’re using social media.

More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.

In this article read about  areas where B2B marketers have significantly different experiences than their consumer-focused counterparts .

To see the full report go to: Phil Mershon from Social Media Examiner
Social Media Examiner
Social Media Examiner

The world’s largest online social media magazine , Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales.