How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]
What challenges do B2B marketers face in the typical sales cycle?
And, most important, how are marketers meeting those challenges?
One major change is that a buyer can be up to 90% through the buyer's journey before engaging Sales, according to the infographic. To overcome that challenge, 79% of B2B marketers say differentiating on brand is crucial.
Moreover, more than 80% of known prospects never open their emails, according to data cited in the infographic.
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