How the Forbes Contributor Network is keeping online news profitable and up-to-date
As the early part of the 21st century elapsed, Forbes was one of many companies wondering what the future of media held in the face of the digital revolution. It was a risky reinvention of business journalism in the form of the Forbes Contributor Network, launched in 2010, that helped the media giant to stay up-to-date, relevant, profitable and competitive with the rest of the ever-moving Internet news world. In an ABM webinar on Jan. 27 entitled “Driving Scale and Revenue with User Generated Content,” Forbes COO Mike Federle detailed how the contributor network, run with precision while simultaneously offering complete latitude to freelance writers, is the optimal system for digital media.
ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.