IDG Consolidates Marketing Services into Single Group
New structure unites 50+ employees across three divisions.
IDG has decided to consolidate its marketing services programs across three divisions into one group called IDG Strategic Marketing Services. This puts the company in a better position to scale an operation that now accounts for 25-30 percent of gross billings, says Matthew Yorke, CEO of IDG Enterprise.
Yorke says the separate marketing services teams were beginning to replicate skill sets and best practices were getting lost in the shuffle.
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