IDG Expands Amplify Social Marketing Operation
As business buyers turn to a broader array of sources for educating themselves on purchasing decisions, particularly through social networks, b-to-b marketers have followed suit by looking for broader campaigns that go way beyond simple branding placements. As a result publishers are building out suites of marketing services groups to meet this demand. IDG's Amplify service, which focuses on social marketing tactics, has expanded its product line with four new services.
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