Marketing automation wants to play matchmaker for B2B and social

Econsultancy has this month published the second edition of the Marketing Automation Buyer’s Guide , which contains an analysis of market trends, profiles of vendors and tips for marketers who want to invest in an automation platform.   Contrary to popular belief, an increasing number of B2B organisations have been using social media marketing for commercial purposes . For those who still doubt that social can help B2B companies increase brand awareness and drive sales, Econsultancy profile two examples

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