New methods for measuring & improving audience engagement
Engagement is an overused word in digital media but it still effectively summarizes a primary goal of most publishers or advertisers - eMediaVitals provides an interesting perspective on the subject with three case studies
eMedia Vitals is an ad-supported online publication that serves print media executives who are transitioning their business to emedia. Our management and editorial team are media industry veterans with extensive operating experience in companies such as IDG, Penton Media and About.com. We are often asked to consult on emedia strategy by magazine, newspaper, and custom publishing companies.