Social Media is Key to B2B Content Marketing

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.  

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Social Media Today
Social Media Today

Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.