The Five Data Management Practices B2B Marketers Are Overlooking
Many marketers know that good data management is critical to the success of their lead generation programs.
Data is at the heart of every email campaign, webinar invitation, whitepaper download, form completion, and sales follow-up. It can turn marketing strategy and tactics into marketing triumph—helping marketers target the right audiences with the right messages at the right time.
However, although most marketers are aware of the benefits of good data management, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. In fact, more than half of US companies are working with unreliable marketing data ( 2013 NetProspex Marketing Data Benchmark Report ).
The Internet is full of marketing tips, marketing advice, and marketing experts—but most of what is out there is either pure garbage or really confusing to figure out. Our editorial team cuts through all of this marketing noise to find the experts and in-the-trenches marketers who know what they are talking about. Then we take their know-how and mix it with our marketing smarts to turn it into practical advice that you can actually use through our newsletters, conferences, seminars, podcast, articles, and webcasts. We must be doing it right, because we’re a multi-million dollar company that serves a community of more than 493,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations
Tags:
B2B, Email Marketing