The b2b Publisher as Consultant: Smart Monetization, or Biting the Hand that Feeds?
Thought leadership. This is the cornerstone of b2b publishing, and it is one of the hottest commodities around. As publishers seek to monetize their brands, we're seeing the beginning of a not-so-subtle shift: the drive of publishing companies into the paid consultancy business.
Witness the recent announcement by Hanley Wood to expand the national footprint of its MetroStudy strategic consulting division in a move to augment its role in the residential and commercial design and construction industries. Leading the expansion is newly appointed Bradley Hunter, who will serve as MetroStudy's director of consulting in overseeing offerings including research on mergers and acquisitions, analysis of residential portfolios and the provision of advice to homebuilders, developers, banks, private equity companies and other investment funds.
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