The uneven reinvention of marketing in B2B
As part of the The Reinvention of B2B Marketing Study , conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.
If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.
Even if you are in a protected sector, it’s not as simple as what you sell, it’s who you sell to.
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