Tips to enhance B2B digital strategies

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.   Natalie Dold, VP Client Partner at B Culture Media says this is because some execs still feel that their products or services “are so niche that [digital] won’t work” or “our target audiences aren’t on social,” etc. - see the full blog post on the link below

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