What B2B Marketers Need To Know For '14

With new social media platforms and measurement tools appearing around every corner, it’s often difficult for marketers to pinpoint where their time and money is best spent. The new year will see social media becoming a key aspect of B2B marketing, and those working to create the perfect strategy will be pulled in more directions than ever before. The following are nine predictions to stay on top of if you want your social media program to not only stay afloat in 2014, but to thrive.

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