Why Paid Search for B2B Companies is Dead (or Dying)
Usually titles like this only mean the opposite. How many times have we seen the famous “SEO is Dead” title? A quick Google search for the term yields results less than one-week-old showing that people are still trying to claim that SEO is dead, or not dead, or they don’t really know, whatever. Nevertheless, Uri Bar-Joseph, Director of Marketing at Optify is making a case that paid search for B2B companies is dead, or at least dying.
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. The links below provide more information about the site and its operation.