Institute of Direct and Digital Marketing

Institute of Direct and Digital Marketing


United Kingdom

Business-to-business marketing is a distinct, cross-marketing discipline. While it shares common ground with B2C marketing, there are substantial differences in the challenges that B2B marketing presents and the strategies, tactics and techniques that B2B marketers must apply to meet them.

The IDM B2B Council aims to push back frontiers of knowledge within B2B, give it an infrastructure of learning, and opportunities to share best practices. It aims to raise the profile of B2B marketing, give the discipline the recognition it deserves - and B2B marketers a specialism to be proud of.

If you would like to put yourself or a colleague forward to join the council, please email .