Professional Development

A focussed study programme of expert B2B tuition The IDM B2B Elective programme involves two days of tuition which will be in addition to the IDM’s core Diploma syllabus. No additional as... » More

Learn how to create and implement effective digital affiliate marketing programmes. This practical, one-day training course combines knowledge-sharing and up-to-the-minute case studies, with prac... » More

This new, B2B-specific training course combines practical know-how with detailed case studies to show you how the Attract, Engage, Nurture and Convert cycle will help you convert more business cu... » More

The Association of Business Information & Media Companies (ABM) and Laredo Group have partnered to offer ABM members and non-members a series of webinars designed specifically for business-to... » More

Workshop overview: This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite – in other words C... » More

Workshop overview: This session will provide B2B marketers with a framework to use social media effectively as part of a lead nurturing or demand generation campaign, driving revenue for... » More