Fundamentals of Interactive Advertising for B2B Media
The Association of Business Information & Media Companies (ABM) and Laredo Group have partnered to offer ABM members and non-members a series of webinars designed specifically for business-to-business (B2B) media, to improve the knowledge and performance of B2B interactive advertising professionals and campaigns. These webinars are available online 24x7x365 and are expanded versions of the in-person seminars that Laredo Group has done for B2B media sellers, planners and buyers for over 15 years. Participants will receive Laredo Group’s industry-leading training in interactive digital advertising, media and marketing…designed for optimum learning in coordination with the ABM, to enable students to immediately improve understanding and performance.
This course is designed specifically for B2B media, and provides much more than just the Fundamentals. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course.
The course provides an in-depth, current industry review of ad types, trends, standards and best practices, featuring how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media B2B opportunities. It also provides a how-to approach to getting started and following best-practices so you gain the thorough understanding needed to enhance your career and benefit your clients
ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.