Marketing to the C-suite

Workshop overview:
This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite – in other words CIO, CMOs, CEOs, CFOs, etc.

Key learnings:
Introduction to the C-suite. Where did the terminology come from? What characterises these individuals? How do they behave and how does that impact on marketing to them?

  • Traditional C-suite marketing versus C-suite marketing in the digital age –The impact of social. Buyer 2.0. 
  • Finding your C-suite audience – insight and profiling. 
  • The power of peer-to-peer – leveraging the network. 
  • Fuelling the funnel – mixing brand and demand to drive resonance and effective marketing. 
  • Decision making within large organisation – the role of different individuals. Procurement. 

Who Should Attend?
B2B marketing managers, directors and execs will all find this a useful introduction to marketing on the move.

B2B Marketing
B2B Marketing

B2B Marketing is part of a portfolio of products – including B2B Marketing magazine, training events , an annual conference, benchmarking reports and the B2B Marketing Awards – which reach over 50,000 professionals working at the very heart of the business-to-business marketing community.