Research & Reports
The
Professional Development Benchmarking Report
, produced by B2B Marketing in association with Circle Research, is designed to provide insight on key professional development trends and activities in B2B organisations.
The report is split into...
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B2B Marketing
Tags:
B2B, Professional Development
The Reinvention of B2B Marketing
explores the changing role of marketing within the enterprise. It is based on a survey of almost 400 senior executives at organizations with revenues in excess of $250MM.
The research was conducted in partnershi...
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The Reinvention of B2B Marketing
Tags:
B2B, B2B Marketing, Strategy
The
B2B Agencies Benchmarking Report
is a comprehensive examination of the B2B marketing agency sector in 2013, produced by B2B Marketing, in association with Circle Research. The report provides exclusive insights into key trends...
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B2B Marketing
This report was designed to complement the B2B Marketing Leaders Forum event, and provides a distinctive view of marketing leaders and how they managed their reputation in four specific areas:
Their brand
– how did they rate it relative to...
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B2B Marketing
Since 2010, Base One have publishered the
Buyersphere Report
which provides insight into the motiv
t
ations behind supplier choices and the behaviours that characterise the B2B buying process. This unique report is based on response from direct...
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2013 Buyersphere Report
Quantifying the role of the business‐to‐business information and media industry in the buyer‐seller relationship. Trade media and information companies serve two primar functions: First, they offer news, analysis, data and trend informatio...
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The Value of B to B
Tags:
B2B, Digital, Events, Lead Generation, Marketing, Media, Mobile Strategy, Print
Geo:
North America
Company Classifications:
Media Owner
Content Classifications:
Research
Econsultancy's
B2B Internet Statistics Compendium
is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. The repor...
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B2B Internet Statistics Compendium
Tags:
B2B, Content Marketing, Digital, Mobile Strategy, Search, Social Media
Content Classifications:
Research
This
Content Marketing Benchmarking Report
, produced by B2B Marketing in association with Circle Research, is designed to provide insight on key content marketing trends and activities in B2B organisations
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Content Marketing Benchmarking Report
Tags:
B2B, Content Marketing, Research
LinkedIn is already a powerful content marketing platform. “LinkedIn Today” renewed the social network’s push into
thought leadership
through content. The company acquired
SlideShare
in 2012 and
Pulse
only a few months ago. And according t...
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Content Marketing Institute
Tags:
B2B, Content Marketing, Linkedin, Social Media
According to PWC's Global Entertainment and Media Outlook 2013-2017, over the next 5 years, business-to-business will grow at a CAGR of 2.8% to US$214bn in 2017, up from US$186.7bn in 2012.
The forecast period will witness variations in the r...
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PWC Global Entertainment and Media Outlook 2013-2017