B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America
North-American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall.
These are among the data findings from our newest Content Marketing Institute report - see the summary on the CMI Website, or download the full report B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America
The Content Marketing Institute's mission is to advance the practice of content marketing. Their site is full of practical, how-to guidance, as well as insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.