B2B Leaders Report 2013
This report was designed to complement the B2B Marketing Leaders Forum event, and provides a distinctive view of marketing leaders and how they managed their reputation in four specific areas:
- Their brand – how did they rate it relative to competitors’, and how well did they feel they’re managing their brand?
- Their performance – how did they demonstrate their value and return on investment?
- Their team – how did they ensure their team maintained a high skill level?
- Their personal reputation – what makes a good B2B leader, and where did they feel they’re lacking?
Produced by B2B Marketing in association with Circle Research, the survey was conducted online during July 2013, and a total of 100 B2B marketing leaders took part. (including marketers who are either in the senior leadership team or report directly to them, and who are responsible for a significant portion of their organisation’s B2B marketing budgets)
B2B Marketing is part of a portfolio of products – including B2B Marketing magazine, training events , an annual conference, benchmarking reports and the B2B Marketing Awards – which reach over 50,000 professionals working at the very heart of the business-to-business marketing community.