The LinkedIn Guide to Personalized Content Creation
LinkedIn is already a powerful content marketing platform. “LinkedIn Today” renewed the social network’s push into thought leadership through content. The company acquired SlideShare in 2012 and Pulse only a few months ago. And according to company reps, more neat stuff is on the way for content marketers.
Little by little, the social network for professionals is becoming a content creation hub. This has major implications for content marketers, especially those of you in the B2B content space. The Content Marketing Institute provides a thoughtful case study of how Citibank, HP and PWC leverged LinkedIn for their content marketing.
The Content Marketing Institute's mission is to advance the practice of content marketing. Their site is full of practical, how-to guidance, as well as insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.