The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. “LinkedIn Today” renewed the social network’s push into thought leadership through content. The company acquired SlideShare in 2012 and Pulse only a few months ago. And according to company reps, more neat stuff is on the way for content marketers.

Little by little, the social network for professionals is becoming a content creation hub. This has major implications for content marketers, especially those of you in the B2B content space.  The Content Marketing Institute provides a thoughtful case study of how Citibank, HP and PWC leverged LinkedIn for their content marketing.

To see the full report go to: Content Marketing Institute
Content Marketing Institute
Content Marketing Institute

The Content Marketing Institute's mission is to advance the practice of content marketing.  Their site is full of practical, how-to guidance, as well as insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.