The Value of B to B
Quantifying the role of the business‐to‐business information and media industry in the buyer‐seller relationship. Trade media and information companies serve two primar functions: First, they offer news, analysis, data and trend information to businesspeople. Second, they bring business buyers and sellers together to facilitate business transactions, through services such as lead generation, virtual and face‐to‐face events, marketing services, sponsorship opportunities and advertising.
This research reports on this second function, enumerating and detailing the ways in which business‐to‐business media bring buyers and sellers together - links to the full report are below, or you can see their summary on the ABM website , or a video of the presentation from the recent ABM Annual Conference.
ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.