How much does a lead cost? Friday 08 November 2013 By Michael Brenner, Vice President, Global Marketing SAP 0 The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries.
Digital circulation continues to grow for media owners Friday 08 November 2013 By Glenn Hansen, President & CEO BPA Worldwide 0 Digital circulation continues to draw the attention of consumer and b-to-b media owners as nearly 35% of the titles audited by BPA Worldwide are now reporting electronic editions, according to an analysis of audience data for the six-month perio...
Tips for B2B customer satisfaction research Tuesday 22 October 2013 By Andrew Daglish, Director Circle Research 0 Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research.
The B2B marketer’s world is changing Tuesday 03 September 2013 By Andrew Daglish, Director Circle Research 0 It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono.
It’s Time To Act Like A Publisher Sunday 10 November 2013 By Michael Brenner, Vice President, Global Marketing SAP 0 I’m mad. I’m really mad and I'm not gonna take it anymore.
90% of B2B companies believe marketing should contribute more to their enterprise Tuesday 14 January 2014 The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field. Threats to the status quo exi...
The Five Data Management Practices B2B Marketers Are Overlooking Wednesday 29 January 2014 Many marketers know that good data management is critical to the success of their lead generation programs. Data is at the heart of every email campaign, webinar invitation, whitepaper downloa...
Is The Corporate Website Dead? Monday 27 January 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. To put it more plainly, the corporate website may be dying a slow and painful...
3 Ways that B2B companies can maximise Instagram Monday 14 October 2013 By Immediate Future, Immediate Future Blog 0 As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos.
How to use social media for B2B lead generation Monday 16 December 2013 By Luke Brynley-Jones, CEO & Founder Our Social Times 0 There are two questions that I routinely get asked by B2B companies. The first is, “Is social media just for B2C companies?” When I tell them that social media is actually much more effective in a B2B environment, because it’s inherently more fo...
