Welcome to B2B Syndicate Sunday 09 September 2012 By Michael Toedman, Managing Director B2B Syndicate 0 B2B Syndicate is a global platform for marketing and media professionals working in B2B and vertical industries, featuring the best and brightest minds in B2B.
Vital Statistics for B2B Marketers - Inbound vs. Outbound Friday 16 November 2012 By Chris Wilson, Managing Director Earnest Agency 0 A great collection of data points on trends in B2B
Why is Customer Experience Management (CXM) SO important? Tuesday 30 April 2013 By Debbie Williams, MD & Principal Consultant Smart B2B Marketing 0 In an age when customers have access to vast amounts of data about your company and your competitors, Customer Experience is fast becoming the only real sustainable source of competitive advantage. In fact, creating a positive and consiste...
Reinventing the B2B Media Business Model Monday 30 September 2013 By Michael Toedman, Managing Director B2B Syndicate 0 The 39 th FIPP World Congress brought together over 700 media professionals from around the world to share innovation and insight into the continued challenge for media owners to re-invent their business model.
90% of B2B companies believe marketing should contribute more to their enterprise Tuesday 14 January 2014 The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field. Threats to the status quo exi...
3 Ways that B2B companies can maximise Instagram Monday 14 October 2013 By Immediate Future, Immediate Future Blog 0 As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos.
How to use social media for B2B lead generation Monday 16 December 2013 By Luke Brynley-Jones, CEO & Founder Our Social Times 0 There are two questions that I routinely get asked by B2B companies. The first is, “Is social media just for B2C companies?” When I tell them that social media is actually much more effective in a B2B environment, because it’s inherently more fo...
Better Demand Generation Marries Data And Content Thursday 15 May 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 I’ve talked before about how big data is driving content marketing . And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But...
In It For The Long Haul: Why B2B needs Subscription Advertising Wednesday 04 June 2014 By Demandbase, Demandbase Blog 0 In the world of digital advertising, we're accustomed to planning campaigns by quarter or even month, which is a perfectly viable strategy if you're selling a pair of sneakers or a laptop. However, in B2B advertising, multiple, short campaigns s...
'We're not selling anything'. B2B content that entertains Tuesday 27 May 2014 By Earnest, (Earnest Blog) 0 When Worldpay said they needed a bit of content to drive leads, we knew we had to think differently to stand out from the noise. While content marketing is central to businesses inbound marketing strategies, our friend Doug Kessler was right...
