Dr. Oliver Gray, EDAA Director-General
The European Interactive Digital Advertising Alliance has been founded by a
European industry coalition
representing advertisers, the advertising agency sector, the direct marketing sector, the advertising network sector and the media sector.
EDAA’s principal purpose is to licence the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe. The OBA Icon is a consumer-facing, interactive symbol that links consumers to an...