Welcome to B2B Syndicate Sunday 09 September 2012 By Michael Toedman, Managing Director B2B Syndicate 0 B2B Syndicate is a global platform for marketing and media professionals working in B2B and vertical industries, featuring the best and brightest minds in B2B.
2013 B2B Content Marketing Benchmarks, Budgets and Trends Wednesday 24 October 2012 The Content Marketing Institute (CMI) and MarketingProfs have published their third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North Americ...
Brand Purpose and Motorola Thursday 18 October 2012 By Michael Toedman, Managing Director B2B Syndicate 0 Eduardo is CMO for Motorola Solutions, a B2B business which provides business and mission-critical communication products and services to enterprises and governments. This 84 year old business was created when Motorola split the company into Mot...
Data – it’s big, it’s scary and it’s yours (if you want it) Monday 25 June 2012 By Andy Solomon , Founder Contentrev 0 Data can be numbers, text, video or any form of content, but while data can be anything, Big Data is everything. The old school view of data was as lots of ones and zeros, or numbers on a spreadsheet. Yes, it is true, but the true value of data...
Are You Providing What Media Buyers Need? Friday 04 December 2009 By Glenn Hansen, President & CEO BPA Worldwide 0 Now is the time to offer standardized circulation data
LinkedIn continues international growth, hits 200 million members Thursday 10 January 2013 LinkedIn noted Wednesday that it’s hit 200 million members, a number to note as the company continues to grow and work to build its image as the professional network in contrast to sites like Twi...
B2B media's missed opportunity: behavioral targeting Thursday 10 January 2013 Matthew Shanahan, SVP of Strategy from Scout Analytics, comments on his most recent benchmarking project, asking B2B digital media brands if they had a behavioral database that the editorial,...
Seven Predictions for B2B Marketing in 2013 Wednesday 09 January 2013 By James Weatherill , Head of B2B Mindshare 0 Mindshare's predictions on the year to come in B2B
Prepare for 2013: 10 B2B Marketing Trends and Developments Monday 17 December 2012 "The past cannot be changed, but the future is yet in your power"—or so goes an old saying - thought it's much easier to rewrite history than it is to leave an impact on or to predict t...
Facebook drives most social B2B traffic, but Twitter is top for conversions Thursday 31 January 2013 Very interesting analysis covered on Econsultancy on a new report from Optify showing results in the US of traffic vs leads from social media for B2B, showing Facebook drives the most social B2B...
