Marketing automation wants to play matchmaker for B2B and social Wednesday 07 November 2012 Econsultancy has this month published the second edition of the Marketing Automation Buyer’s Guide , which contains an analysis of market trends, profiles of vendors and tips for marketers w...
Data – it’s big, it’s scary and it’s yours (if you want it) Monday 25 June 2012 By Andy Solomon , Founder Contentrev 0 Data can be numbers, text, video or any form of content, but while data can be anything, Big Data is everything. The old school view of data was as lots of ones and zeros, or numbers on a spreadsheet. Yes, it is true, but the true value of data...
Seven Predictions for B2B Marketing in 2013 Wednesday 09 January 2013 By James Weatherill , Head of B2B Mindshare 0 Mindshare's predictions on the year to come in B2B
Small data, big impact Tuesday 11 June 2013 By Chris Wilson, Managing Director Earnest Agency 0 IDM’s flagship B2B marketing event (this year entitled ‘Engage’) is always one to check out. Over the years there’s been some cracking speakers, and plenty of good debate about where the industry’s going - Chris Wilson provides his perspective o...
Big Data Is Driving Content Marketing Strategy Wednesday 12 March 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points...
Better Demand Generation Marries Data And Content Thursday 15 May 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 I’ve talked before about how big data is driving content marketing . And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But...
In It For The Long Haul: Why B2B needs Subscription Advertising Wednesday 04 June 2014 By Demandbase, Demandbase Blog 0 In the world of digital advertising, we're accustomed to planning campaigns by quarter or even month, which is a perfectly viable strategy if you're selling a pair of sneakers or a laptop. However, in B2B advertising, multiple, short campaigns s...
The Power of Intent Wednesday 10 September 2014 By Michael Toedman, Managing Director B2B Syndicate 0 If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive efficiency through reaching and engaging with professionals who are “in the market.” The B2B buying process is gen...
