Insight

Eduardo is CMO for Motorola Solutions, a B2B business which provides business and mission-critical communication products and services to enterprises and governments. This 84 year old business was created when Motorola split the company into Mot...

In the age of the Internet, brand trust has had to expand its terms.  In addition to transparency, accuracy, and reliability, it’s important that brands add privacy and protection to the list of trust-building elements. Especially when it c...

If you’re wondering how B2B marketers spend their time and what their key challenges are, take a look at this infographic from the latest IDM B2B marketing skills survey which sought the opinions of B2B marketers across all industries in th...

Takeaway's from B2B Marketing's 2013 B2B Summit from Earnest

When you think of five brands that inspire you which names come to mind? Now, how many of you thought of a least two companies that are B2B brands? When we think of brands that inspire us we may opt to only think of personal or B2C brands becaus...

Which B2B brands do you most respect?   We recently posed this question to 100 marketing leaders in B2B companies. Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal...

There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand.  For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specif...

There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand.  For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specific...

On June 18 th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in th...