Brand Purpose and Motorola Thursday 18 October 2012 By Michael Toedman, Managing Director B2B Syndicate 0 Eduardo is CMO for Motorola Solutions, a B2B business which provides business and mission-critical communication products and services to enterprises and governments. This 84 year old business was created when Motorola split the company into Mot...
What does brand trust mean in 2013? Friday 07 June 2013 By Glenn Hansen, President & CEO BPA Worldwide 0 In the age of the Internet, brand trust has had to expand its terms. In addition to transparency, accuracy, and reliability, it’s important that brands add privacy and protection to the list of trust-building elements. Especially when it c...
The 2013 B2B marketing department – survey results Wednesday 05 June 2013 By Lawrence Mitchell, Marketing Director, RBI Reed Business Information 0 If you’re wondering how B2B marketers spend their time and what their key challenges are, take a look at this infographic from the latest IDM B2B marketing skills survey which sought the opinions of B2B marketers across all industries in th...
2013 B2B Summit - B2B Marketing Thursday 20 June 2013 By Earnest, (Earnest Blog) 0 Takeaway's from B2B Marketing's 2013 B2B Summit from Earnest
Can B2B Brands Inspire Monday 10 June 2013 By Allan Schoenberg, Executive Director, Corporate Communications, CME Group CME Group 0 When you think of five brands that inspire you which names come to mind? Now, how many of you thought of a least two companies that are B2B brands? When we think of brands that inspire us we may opt to only think of personal or B2C brands becaus...
Which B2B brands do you most respect? Monday 06 January 2014 By Andrew Daglish, Director Circle Research 0 Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal...
Brand Finance: Most Valuable Asset Management Brands Friday 25 April 2014 By David Haigh, Founder and CEO Brand Finance plc 0 There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand. For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specif...
Brand Finance: The Most Valuable Investment Banking Brands Friday 25 April 2014 By David Haigh, Founder and CEO Brand Finance plc 0 There are many global brand rankings in the world, however most feature primarily consumer brands with the occassional B2B brand. For those who manage B2B brands this leaves little in the way of direct comparison and benchmarks in specific...
B2B Summit 2014: 19 of the Best B2B Marketing Takeaway Tips Monday 23 June 2014 By Really B2B , Really B2B Blog 0 On June 18 th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in th...