2013 B2B Content Marketing Benchmarks, Budgets and Trends Wednesday 24 October 2012 The Content Marketing Institute (CMI) and MarketingProfs have published their third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North Americ...
12 Revealing Charts to Help Benchmark Your Business Blogging Performance Tuesday 23 October 2012 Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to ma...
The B2B Content Opportunity Thursday 20 December 2012 Content marketing is top-of-mind for all marketers, not just those that sell directly to consumers. Take Mercer, the human resource giant with $3.8 billion in annual revenue last year. It i...
Prepare for 2013: 10 B2B Marketing Trends and Developments Monday 17 December 2012 "The past cannot be changed, but the future is yet in your power"—or so goes an old saying - thought it's much easier to rewrite history than it is to leave an impact on or to predict t...
Vital Statistics for B2B Marketers - Inbound vs. Outbound Friday 16 November 2012 By Chris Wilson, Managing Director Earnest Agency 0 A great collection of data points on trends in B2B
Business People are Social Too Thursday 01 November 2012 By Xabier Ormazabal, Director, Product Marketing EMEA Salesforce 0 Implementing and executing a social media strategy for your business-to-business organisation, large or small, is no easy task. Selling the latest gadget, pair of coloured jeans or a video game can seem much more exciting than selling IT in...
Why is Customer Experience Management (CXM) SO important? Tuesday 30 April 2013 By Debbie Williams, MD & Principal Consultant Smart B2B Marketing 0 In an age when customers have access to vast amounts of data about your company and your competitors, Customer Experience is fast becoming the only real sustainable source of competitive advantage. In fact, creating a positive and consiste...
Why are publishers so bad at content marketing? Thursday 20 June 2013 Media companies are marketers too. So why are publishers so bad at using content marketing to promote their industry expertise and, by extension, the products and services they sell to advertiser...
Social Media is Key to B2B Content Marketing Thursday 13 June 2013 91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Con...
Tips to enhance B2B digital strategies Friday 10 May 2013 When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching mark...
