Making Technology Work for B2B Friday 25 October 2013 By Michael Toedman, Managing Director B2B Syndicate 0 B2B markets feature complex sales with a considered purchase and multiple influencers, and unfortunately technology meant to support sales and marketing often fails to deliver the hoped-for benefits. Bob Apollo, CEO, Inflexion-Point Strate...
Three unique B2B marketing campaigns Thursday 30 January 2014 B2B is one of the categories in the annual Digitals awards handed out by Econsultancy - the following come from their spring 2013 shortlist profiling three campaigns that are unique, for...
The Thrill of Intent and the Agony of Delete: Wednesday 26 March 2014 By Erik Matlick , CEO Madison Logic 0 Knowing when and how to reach out to prospects is a basic necessity of any kind of marketing, but in the B2B world, it is even more crucial to reach out to your customers and prospects when they are ready to hear from you. If not, your com...
