Seven Predictions for B2B Marketing in 2013 Wednesday 09 January 2013 By James Weatherill , Head of B2B Mindshare 0 Mindshare's predictions on the year to come in B2B
Prepare for 2013: 10 B2B Marketing Trends and Developments Monday 17 December 2012 "The past cannot be changed, but the future is yet in your power"—or so goes an old saying - thought it's much easier to rewrite history than it is to leave an impact on or to predict t...
Putting the Bid into B2B Thursday 15 August 2013 By Marco Bertozzi, Executive Managing Director, EVP EMEA VivaKi 0 Insight from the head of VivaKi on programmatic buying and RTB for B2B
2013 FOLIO: B-to-B CEO Survey Thursday 02 May 2013 Not much movement as digital and print remain the biggest revenue contributors, though Folio's annual survey of B2B publishers in the USA continues to provide strong insights into trends fo...
B-to-B Marketers, Readers Don't See Eye-to-Eye on Value of Print Thursday 01 August 2013 ABM has released a market report that aims to quantify the core tenet of b-to-b media: Connecting buyers and sellers. As the media market continues to fracture across different content platforms...
Wolters Kluwer Sees 68% Boost in Overall Engagement With Tablet Editions Added to Mix Thursday 03 October 2013 By Adobe Digital Publishing Suite Team, Adobe 0 Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business.
Parlez-vous B2B? Thursday 10 October 2013 By Earnest, (Earnest Blog) 0 The dangers of using jargon in your marketing
How to be a B2B Game Changer Thursday 24 October 2013 By Hanne Tuomisto-Inch, Industry Head B2B Google 0 While B2B is often slow to adopt to digital, there's a need for B2B marketing leaders to embrace change by creating a culture of test and learn and surround themselves with people with the right entrepreneurial attitude, as sometimes incremental...
Caterpillar's Digital Initiative Friday 01 November 2013 By Michael Toedman, Managing Director B2B Syndicate 0 Caterpillar is a traditional B2B company which has been in business for nearly a century, during which they have focused largely on events and printed brochures for marketing. The global business has recently prioritised a move to di...
Digital circulation continues to grow for media owners Friday 08 November 2013 By Glenn Hansen, President & CEO BPA Worldwide 0 Digital circulation continues to draw the attention of consumer and b-to-b media owners as nearly 35% of the titles audited by BPA Worldwide are now reporting electronic editions, according to an analysis of audience data for the six-month perio...
