The Five Data Management Practices B2B Marketers Are Overlooking Wednesday 29 January 2014 Many marketers know that good data management is critical to the success of their lead generation programs. Data is at the heart of every email campaign, webinar invitation, whitepaper downloa...
Three unique B2B marketing campaigns Thursday 30 January 2014 B2B is one of the categories in the annual Digitals awards handed out by Econsultancy - the following come from their spring 2013 shortlist profiling three campaigns that are unique, for...
The Thrill of Intent and the Agony of Delete: Wednesday 26 March 2014 By Erik Matlick , CEO Madison Logic 0 Knowing when and how to reach out to prospects is a basic necessity of any kind of marketing, but in the B2B world, it is even more crucial to reach out to your customers and prospects when they are ready to hear from you. If not, your com...
10 email best practices to remember Saturday 05 April 2014 By Erik Matlick , CEO Madison Logic 0 Email marketing has always been one of the most important weapons in the B2B marketer’s arsenal. It is estimated that over 122 billion emails are sent every hour, and 68 percent of marketers say that email marketing is vital to their business. E...
The Critical Ingredients Of Effective Demand Generation Friday 25 April 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for...
The Power of Intent Wednesday 10 September 2014 By Michael Toedman, Managing Director B2B Syndicate 0 If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive efficiency through reaching and engaging with professionals who are “in the market.” The B2B buying process is gen...
