Business People are Social Too Thursday 01 November 2012 By Xabier Ormazabal, Director, Product Marketing EMEA Salesforce 0 Implementing and executing a social media strategy for your business-to-business organisation, large or small, is no easy task. Selling the latest gadget, pair of coloured jeans or a video game can seem much more exciting than selling IT in...
New methods for measuring & improving audience engagement Tuesday 21 May 2013 Engagement is an overused word in digital media but it still effectively summarizes a primary goal of most publishers or advertisers - eMediaVitals provides an interesting perspective on...
Webinars Place in the B2B Marketing Mix Wednesday 18 September 2013 By Adobe Digital Publishing Suite Team, Adobe 0 Are webinars a good lead generation tool and, if so, where do they fit in the overall B2B marketing mix? As with most things, the answer to this is – it depends. Once you’ve decided that webinars as a tactic belong in your mix for th...
