How much does a lead cost? Friday 08 November 2013 By Michael Brenner, Vice President, Global Marketing SAP 0 The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries.
How to use social media for B2B lead generation Monday 16 December 2013 By Luke Brynley-Jones, CEO & Founder Our Social Times 0 There are two questions that I routinely get asked by B2B companies. The first is, “Is social media just for B2C companies?” When I tell them that social media is actually much more effective in a B2B environment, because it’s inherently more fo...
The Critical Ingredients Of Effective Demand Generation Friday 25 April 2014 By Michael Brenner, Vice President, Global Marketing SAP 0 Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for...
3 Clever Ways B2B Marketers use Advertising to Drive Revenue Monday 28 July 2014 By Demandbase, Demandbase Blog 0 I am a data driven demand marketer at heart... demandgen is in my blood... so B2B display advertising historically was not a tactic I engaged... clicks... yawn... CPM... does not equal ROI... BUT getting in front of my target accounts with perso...
B2B lead generation blogs – a how-to guide Monday 15 December 2014 By Really B2B , Really B2B Blog 0 Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, h...
