7 Prescriptions for Aligning B2B Marketing, Selling and Buying Tuesday 04 June 2013 By Bob Apollo, Chief Disruption Officer Inflexion-Point 0 The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening address, the speakers were insightful and the audience was engaged and lively. I was able to make a modest contribution to the...
McKinsey: why most B2B marketing messages fail to move the customer Tuesday 08 October 2013 By Bob Apollo, Chief Disruption Officer Inflexion-Point 0 Recent research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most. The results make compelling reading for any B2B organisatio...
B2B Summit 2014: 19 of the Best B2B Marketing Takeaway Tips Monday 23 June 2014 By Really B2B , Really B2B Blog 0 On June 18 th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in th...
